When it comes to promoting your brand, your printed marketing materials are an essential part of the process.
The professionalism of your printed documents will have a big impact on your customers, so the quality of everything from your corporate brochures to business cards is extremely important in representing you and your brand.
With this in mind, here are five questions you should ask a potential print partner, to ensure the company you choose is reliable, flexible and meets your budget.
1: How much is it all going to cost?
When getting quotes be sure to check what is included and how the price is broken down along with any costs associated with processing digital files and checking proofs. You’ll need to know all the potential costs up front to make sure you stay within budget. Make sure your printer asks your budget.
2: What’s the expected turnaround time?
Turnaround times vary from printer to printer but you’ll always need one that can meet your deadlines. Ask what the lead times are for each item as they’ll vary depending on the paper stock used, the print method used and quantity of print you need.
3: Can I see some product samples?
Ask to see samples that reflect the specification of your offer so that you can make like-for-like comparisons. Is the print finish to the standard you require?
4: Can I see some customer testimonials?
Ask to see some testimonials to get an idea of how reputable the company is. Also, look at their social media pages; they’re a great place to see how a company deals with their customers.
5: How would you like the artwork given to you?
Will they be able to print what you send them properly? For example, preferred file types and configurations will vary from printer to printer and if you design in Photoshop, make sure the printer has the technology to receive large graphics and image files quickly and easily.
And a bonus question to ask….
6: How can you help my business grow?
Your print company should be your marketing expert and lead the discussion to ascertain what you need for your marketing and how this can take your business forward. They should ask you plenty of questions, talk you through all the options, come up with a number of useful suggestions and explain all their print process and associated costs.
Find out more with PPS Print
At PPS Print we offer a one-stop solution for your business marketing, design, print and promotional needs.
We can also answer any print related questions you may have.
To discuss your print requirements please give us a call on 01733 349881.